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What They're Saying...

"I'm excited about the program! The options for follow-up meetings make it easy for our participants to learn in an environment in which they are comfortable. The "Interview" section delves much deeper into developing different types of questions that create value and help identify needs."

Katy Knopp
Sales Development Manager

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What Is Integrity Selling®?

Integrity Selling® is a continuous curriculum that focuses on the personalized sales needs of an organisation, in order to transform sales team with more professionalism, stronger relationships with their clients and reduce the high cost of attrition. The Integrity Selling curriculum represents the following aspects of sales effectiveness:

  • Needs-focused selling system -- AID,Inc.®
  • Simple Behavior Styles® language
  • Eight-week structured follow-up Course
  • Self-leveling, self-customizing curriculum
  • Learning dynamics that impact attitudes and skills
  • Ongoing managers' coaching
  • 6 Performance Accelerator reinforcement sessions
  • Alternative Delivery Methods (e.g. web and teleconference)

Integrity Selling® has been upgraded!

The curriculum is designed to empower your sales team to tremendously appeal to prospects and meet the growing expectations of your customer base. Integrity Selling® curriculum emphasizes rational thinking, creating enthusiasm amongst the sales team and enhancing teamwork, the critical to sales effectiveness.

These fundamental shifts in employee mindset deliver a rapid and profound response amongst sales and service teams.

  • The Seminar has been upgraded with a new introductory Foundation module provides insight into the core and differentiating integrity-based concepts, sales models, and preparation strategies, which form the basis of the following sessions.
  • Other additions include enhancements to the AID,Inc.® Model and Follow-Up.
  • Participants will find themselves empowered to immediately use the core concepts and skills to successfully achieve a mindset to win over customers.
  • The Integrity Selling® approach uses critical thinking to enable students to openly discuss their issues and learn about their current style of customer interactions.
  • New PowerPoint, video and audio segments.
  • The Integrity Selling® Development Profile has replaced the Sales Skills Inventory.

    For more information:


Congruence of Knowledge, Skills and Values

Greater sales effectiveness, a sense of personal pride and confidence - these are all aspects of optimum achievement, and Managing Goal Achievement creates a guided path to unlock these dimensions for enterprise needs.Success in sales goes beyond simply acquiring knowledge - it entails mindsets, character and values. By empowering individuals to study the dimensions behind sales effectiveness, Integrity Selling identifies the shortcomings that lead to strife, tension and lack of effectiveness. By aligning mindsets, character and values in sync with sales effectiveness, companies can unleash employees driven to achieve and attain their optimum potential.

Selling Chart

Six-Step Selling System™

One of the most powerful components of Integrity Selling is the AID,Inc.® Sales System. The easily remembered system is made up of six steps:

Selling System
  • Approach: to prepare effectively and build trust.
  • Interview: to identify needs, wants and challenges.
  • Demonstrate: to show how your products
    address identified needs.
  • Val - I - date: to cause people to trust you and believe.
  • Negotiate: to welcome and work through problems
    and objections.
  • Close: to ask for a commitment to action.

Statement of Values and Ethics

  1. Selling is a mutual exchange of value.
  2. Selling isn’t something you do to people; it’s something you do for and with them.
  3. Developing trust and rapport precedes any selling activity.
  4. Selling pressure is never exerted by a sales professional. It's exerted only by people when they perceive they want your products.
  5. Selling techniques give way to values-driven principles.
  6. Truth, respect, and honesty provide the basis for long-term selling success.
  7. Ethics and values contribute more to sales success than do techniques or strategies.
  8. Understanding customers' wants or needs should precede attempts to sell.
  9. Negotiation is never manipulation. It’s always a strategy to work out problems—when customers want to work them out.
  10. Closing is a victory for both the Customer and the sales professional.

Integrity Selling® Timeline

Integrity Selling Timeline

Integrity selling® certification and help desk email

Click here to review the Integrity Selling® certification schedule.

Click here for questions concerning Updated Integrity Selling®, you will receive a response within twenty-four hours.


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